Fine spirits, like Martinique Agricole rum, scotch whisky, bourbon, cognac, armagnac, calvados are all governed by strict rules that seek to define these products, ensure their quality, promote their provenance and protect consumers.

When someone buys a bottle of spirit with one of those names anywhere in the world they can be assured of the quality, character and origin of the liquid.

These spirits and the rules that define them have been developed over hundreds of years building reputations for premium quality and prestige.

So, when we set about creating a new style of Australian rum, we naturally wanted to learn from the success of these prestige international spirits.

To that end we registered a trademark with IP Australia and a set of rules that define where and how rum can be made to called Cultivated Australian Rum.

In essence, the rum must be made from 100% fresh cane juice of known cane varieties in a Recognised Australian Cane Growing Region between Grafton, NSW and Mossman, QLD.

It must be unadulterated with no added sugar, flavours, spices or additives.

The word “cultivated” stems from its agricultural meaning, to cultivate, grow and nurture from the land.

It’s synonym agricultural or agricole is reserved under EU legislation to define this style of rum in one of the French Overseas Departments including Martinique, Guadaloupe and Reunion.